Elizabeth Cruz Garcia

she/her/hers

Los Angeles, CA

https://www.linkedin.com/in/elizabethgcruz/

・。. 𖦹:･ﾟ⋆｡°✧˚ ༘ ⋆｡ ˚

Download Resume

About Me

Strategic digital communications professional with 3+ years of experience in content marketing, social media strategy, and DEI-driven storytelling. I have a proven track record of scaling engagement, building brand visibility, and executing high-impact campaigns across nonprofit, academic, and entrepreneurial sectors. Skilled in managing cross-platform strategies, audience analytics, and multimedia content creation to support community-centered initiatives and global development programs. Committed to using digital media to uplift equity, amplify purpose, and drive measurable results.

Education

August 2023 - May 2025

August 2019 - May 2023

September 2015 - June 2019

University of Southern California
Master of Science - Digital Social Media

Involvement: Women’s Leadership Society at USC Annenberg, Women’s Leadership Society at USC Annenberg Member, USC PRSSA | Public Relations Student Society of America Member, USC Business Cosmetics Club Member, & Digital Media Association at USC Member

Relevant Coursework: Managing Technologies for Digital Media, Introduction to Digital Social Media, Copywriting and Creativity, Analytics and Research Methodology, Public Relations and Branding, Brand Strategy for Digital Media, Communicating Entertainment Media Identities & Integrated Communication Strategies

California State University, Los Angeles
Bachelor of Arts - Communications Option: Mass Communications (Advertising & Public Relations)
Minors: Social Media & Sustainability Marketing

Involvement: Hispanic Association of Colleges and Universities (HACU) Student Delegate, CSULA PRSSA | Public Relations Student Society of America

PRSSA member, Lambda Pi ETA - Communication Studies Honor Society, Lambda Pi ETA - Communication Studies Honor Society Member, & Educational Opportunity Program (EOP) Student

Relevant Coursework: Mass Communication Theory, Principles of Marketing, Advertising Communication, Introduction to Social Media Marketing, Content Marketing for Social Media, Community-Based Social Marketing, Social Media Marketing Strategy, & Sustainability Marketing

Woodrow Wilson Senior High School
High School Diploma

Involvement: Occidental College Upward Bound Member, International Baccalaureate Diploma Programme Student, InnerCity Struggle - United Students Committee Student Organizer, Law Magnet Program Student

Experience

Oct 2024 - May 2025

February 2022 - August 2022

USC Annenberg Center for Third Space Thinking
Student Intern

Orchestrated cross-platform digital strategies increased the center's digital footprint by over 107,000%, boosting LinkedIn and Instagram reach.
Authored high-performing blogs, newsletters, and funding proposal, whichs led to a 10,500% increase in stakeholder engagement
Produced 20+ multimedia assets monthly (graphics, videos, blogs) to facilitate major campaigns across LinkedIn, Facebook, Instagram, and Twitter, aligned with strategic goals
Composed brand-compliant copy for program websites, newsletters, and social media channels, ensuring consistency with USC's voice and visual identity.
Revitalized to record-breaking program visibility and application interest for the 2025 World Bank-Annenberg Summer Institute and Third Space Youth Institute
Executed and optimized outreach campaigns using Mailchimp, achieving up to 100% open rates and 4.5% click-through rates, while maintaining a 0% bounce rate across all campaigns to boost lead quality and event registration follow-up
Edited blogs, digital assets, and outreach materials for clarity, tone, and alignment with university and program standards.
Maintained and updated content across two key websites, ensuring accuracy, alignment with DEI values, and relevance to program goals
Coordinated logistics and stakeholder communications for the World Bank-Annenberg Summer Institute, organizing global participants from 20+ countries, planning and event operations, cross-cultural engagement, and real-time communications
Navigated multi-level approval processes by coordinating with faculty, stakeholders, and communications leads to ensure the timely delivery of content.

Elemental Breath LA
Student Intern

Engineered an Instagram strategy generating 30,964 account reaches (+3,600%) and 1,317 profile visits (+287%), expanding the brand's digital impact
Developed over 200 pieces of original content and creative visual assets, driving consistent brand visibility across platforms
Mastered Meta Business Suite in under 7 months and adapted swiftly to evolving platform updates to optimize performance and streamline content workflows
Executed full-scale brand audits and redesigned visual identity across 200+ social media assets and marketing materials, resulting in improved audience retention and brand consistency
Authored audience-specific blog posts and analyzed competitor benchmarks to support a long-term campaign strategy that resonates with target audiences

World Bank Annenberg Summer Institute
Student Intern

Coordinated logistics and stakeholder communications for the World Bank-Annenberg Summer Institute, managing global participants from 20+ countries, planning and streamlining event operations, cross-cultural engagement, and real-time communications
Created marketing collateral—including flyers, email templates, and social graphics to promote the World Bank-Annenberg
Summer Institute, increasing program visibility and supporting global participant engagement.
Developed storytelling content spotlighting global participants, institutional impact, and program highlights to enhance community engagement.
Developed and maintained website content and program landing pages to ensure accurate, timely information and improve user experience for global attendees
Facilitated day-to-day program operations, including email outreach, live support, and session scheduling, ensuring smooth execution of international development training modules
Produced multimedia content (email templates, digital assets, event promotion) to facilitate participant engagement before and during the Institute
Maintained communication pipelines between faculty and attendees to align on goals and foster a high-quality virtual learning experience
Facilitated cross-cultural program development by integrating culturally competent messaging and inclusive content into communications

Oct 2024 - May 2025

July 2021 - August 2022

LEEAF (Leading for Equity in Entrepreneurship Accelerator & Fellowship)
Student Fellow

Spearheaded creative storytelling with digital advertising, campaigns, highlighting entrepreneurship, equity, and innovation
Strengthened organizational messaging and expanded reach through targeted digital advertising and engagement strategies through media campaigns
Collaborate with startup leaders to shape business development materials and investor pitches, supporting growth and capital acquisition to attain business objectives
Leveraged mentorship and feedback loops to improve communication outcomes and team productivity, providing insights
Formulated media strategies grounded in social impact, community connection, and problem-solving through media campaigns

Skills

Languages

English (Native)

Spanish (Intermediate)

Technical Skills

Meta Business Suite, Canva, CapCut, Wix & WordPress, Later (Social Scheduling), Mailchimp (Email Marketing), Hootsuite,

Google Analytics, Microsoft Office, Google Workspace, Social Media Platforms: Instagram, LinkedIn, Facebook, Twitter (X), A/B Testing, Blog & Newsletter Writing (CMS, formatting, optimization), Visual Storytelling (design tools + creative planning), Website Content Management (WordPress, Wix), SEO Basics, Video Editing

Strategic Skills

Digital Marketing Strategy, Social Media Analytics, Content Marketing Strategy, Web Traffic Analysis, Brand Identity

Development, Business & Competitor Analysis, Audience Development, Content Creation, Copywriting & Editing, Visual Storytelling, Blog & Newsletter, Writing, Campaign Development, Strategic Storytelling, Project Management, Cross-functional Team, Collaborate, Problem-Solving, Adaptability, Media Strategies, Creative, Hootsuite, Decision Making, Marketing Collateral, DEI- Aligned Communication, Community Engagement, Stakeholder Communication

Find Me Here!