Portfolio
Featured Portfolio Projects
USC Annenberg Center for Third Space Thinking
At Third Space Thinking, I led digital strategy that grew the Center’s reach by 107,000%. I produced cross-platform campaigns, created 20+ monthly multimedia assets, and wrote brand-aligned content that boosted program visibility and stakeholder engagement—anchored in inclusive, DEI-driven storytelling.
.png)
World-Bank Annenberg Summer Institute
At the World Bank-Annenberg Summer Institute, I coordinated logistics and communications for participants from 20+ countries. I created inclusive storytelling content, produced digital assets, and managed website updates to boost engagement and accessibility—supporting seamless, global program execution.
At Elemental Breath LA, I led a digital refresh that boosted Instagram reach by 3,600%. I created 200+ original content pieces, redesigned the visual identity, and conducted brand audits to strengthen consistency. By mastering Meta Business Suite, I streamlined workflows and crafted a content strategy that connected with wellness-focused audiences and drove lasting engagement.
As a LEEAF Fellow, I led digital storytelling and media campaigns that spotlighted entrepreneurship, equity, and innovation. I collaborated with startup leaders to craft investor materials and growth strategies, expanded reach through targeted digital ads, and developed media strategies rooted in social impact. The ongoing mentorship and feedback strengthened my communication and team collaboration skills.
Academic Foundations in Strategy & Media
This space highlights the skills and stories I’ve cultivated through academic exploration and hands-on experience in digital strategy, brand storytelling, and community-rooted communications. From social media campaigns and content strategy to public relations and cultural storytelling, each project reflects my commitment to purpose-driven work that informs, inspires, and connects. Dive in to explore the meaningful projects I’ve helped bring to life.
✧˖°.♡︎˙ᵕ˙⋆｡°✩
Digital Strategy & Social Media Marketing
Throughout undergrad and graduate school, I built a strong foundation in digital strategy through courses like Social Media Marketing Strategy, Community-Based Social Marketing, and Managing Technologies for Digital Media. These experiences sharpened my ability to design integrated campaigns that drive engagement and growth across platforms. I’ve translated strategy into tangible impact for mission-driven brands and programs.
. ݁₊ ⊹ . ݁˖ . ݁
Writing, Messaging & Brand Voice
Informed by coursework in Copywriting and Creativity, Public Relations and Branding, and Advertising Communication, I’ve developed a strong command of tone, storytelling, and message alignment. I’ve written blogs, newsletters, and social captions that reflect each brand’s unique voice while resonating with diverse audiences. I’ve consistently delivered content that is thoughtful, strategic, and brand-compliant.
. ݁₊ ⊹ . ݁ ⟡ ݁ . ⊹ ₊ ݁.
Research, Analytics & Communication Theory
My Analytics and Research Methodology training, Methods in Communication (Humanities & Social Science), and Mass Communication Theory equipped me with qualitative and quantitative research skills to uncover insights that drive strategy. I’ve analyzed social metrics, conducted audience research, and used benchmark data to inform content development and campaign direction. This foundation allows me to pair creativity with evidence-based decisions.
˚ ₊ ‧ 。☆ 。‧₊ ˚
Strategic Communication & Public Relations
I've learned to craft cohesive messaging strategies across channels through classes like Integrated Communication Strategies, Principles and Practice of Public Relations, and Brand Strategy for Digital Media. I’ve executed full-scale communications plans, coordinated multi-platform outreach, and supported program branding that aligns with institutional goals. My PR approach blends storytelling, community engagement, and data to shape clear, strategic narratives.
⊹ ۪ 𖥔 ˑ ִ ֗ ִ ۫ ˑ
Grounded in Eastside Los Angeles and informed by coursework like Latino Images in Media, Communication & Social Movements, and Media, Communication & Environment, I approach storytelling as a tool for empowerment and connection. I specialize in highlighting underrepresented voices and building narratives that reflect cultural nuance and community values. Whether spotlighting entrepreneurs or global leaders, I use media to tell stories that matter.
. ݁₊ ⊹ . ݁˖ . ݁