Elemental Breath LA
I believe in the power of storytelling, and I strive to bring people together to drive positive social change. I have worked with Elemental Breath LA since Spring 2022, curating projects that engage and inspire the community. My work in project management, social impact, and delivery systems highlights my current work.
The deliverables I present highlight and showcase the work I've curated in the Spring and Summer of 2022 in collaboration with Elemental Breath LA. My efforts have been devoted to creating and maintaining the organization's various social media strategies, content creation tools, and delivery systems. I'm passionate about helping people learn and grow through digital experiences.
₊˚✧𑁍.ೃ࿔*:･
Elemental Breath LA Deliverable - Website Mockup
Deliverables
I was asked to audit an established website, and as a first-time visitor, I could identify improvement areas. With this knowledge, I created a website mockup, incorporating a color palette that Imani and I had generated. This mockup was able to show what could be changed or added to the website while still maintaining its established aesthetic.
Elemental Breath LA Deliverable - Target Audience
I was asked to create customer personas for an assignment. Through this process, I gained insight into how different people interact with content and how this content can be tailored to different audiences.
I applied this knowledge in this deliverable, where I presented the target audience interactions and what they will interact with to better tailor content towards the intended audience. This project enabled me to develop my skills in understanding customer personas and how to create content that resonates with them.
Elemental Breath LA Deliverable - Blog Post
I'm an ambitious student passionate about exploring the world of wellness and finding creative ways to share my knowledge with others. I was asked to write and create a rough draft blog post about wellness, regarding breathwork, to display on the website, LinkedIn, or even on the mailing list. With creative freedom, I drafted two blog posts about wellness and how the reader can achieve this with breathwork—a mock-up with a portion of one of the blog posts.
Elemental Breath LA Deliverable - Content Creation
Starting in March 2022, I began planning a content feed for weekly posts until August 2022. This strategy led to improved analytics across Instagram, including 30,964 accounts reached, a 3.6K% increase from the previous period, 1,317 profile visits, a 287.4% increase from the previous period, and 120 new followers.
The content was made and designed with Canva. I used the Meta Business Suite to easily schedule and organize the posts, using optimal hashtags to garner a wider audience. I am passionate about helping others reach their content planning goals, and I am excited to continue to develop my skills in this field.