Elemental Breath LA
I believe in the power of storytelling, and I strive to bring people together to drive positive social change. I have worked with Elemental Breath LA during Spring 2022, curating projects that engage and inspire the community. My work in project management, social impact, and delivery systems highlights my current work.
The deliverables I present highlight and showcase the work I've curated in the Spring and Summer of 2022 in collaboration with Elemental Breath LA. My efforts have been devoted to creating and maintaining the organization's various social media strategies, content creation tools, and delivery systems. I'm passionate about helping people learn and grow through digital experiences.
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Website Mockup
Tasked with auditing an established website, I conducted a first-time user analysis to identify key areas for design, functionality, and user experience improvement. Using insights from this audit, I developed a strategic website mockup introducing enhancements while preserving the brand’s aesthetic. I incorporated a collaborative color palette co-developed with Imani to propose visual and structural updates aligned with the brand’s identity and elevated overall usability.
Blog Post
Tasked with creating wellness-focused content, I wrote and designed two original blog posts centered on the benefits of breathwork for everyday well-being. Aimed at boosting audience engagement across the website, LinkedIn, and email marketing, these posts offered actionable insights and accessible practices for readers. With complete creative direction, I crafted messaging that aligned with Elemental Breath LA’s brand voice while showcasing my skills in health communication, content writing, and digital storytelling.
Target Audience
I developed detailed customer personas for this project to understand better how diverse audiences engage with content. By analyzing behavioral patterns and user motivations, I crafted insights that guided content strategy and platform targeting. This deliverable highlights my ability to tailor messaging and creative assets to specific audience segments, enhancing relevance, resonance, and engagement. It also strengthened my skills in audience research, content personalization, and strategic communication design.
Social Media Content Creation
