Elemental Breath LA

Role: Digital Media Strategist & Content Intern

Spring–Summer 2022

Elemental Breath LA is a wellness-focused organization centered on breathwork and community healing. During my time with the organization, I led digital strategy, content development, and platform optimization to strengthen audience engagement and modernize its online presence.

With a growing wellness audience but limited digital infrastructure, the opportunity was clear: build a cohesive strategy that aligned brand voice, visual identity, and delivery systems across platforms.

₊˚✧𑁍.ೃ࿔*:･

Strategic Foundation

My research and analysis focused on three core areas:

Audience Behavior & Motivation

Through first-time user analysis and persona development, I identified how different audience segments discovered and engaged with wellness content. Insights informed platform targeting, tone, and content cadence.

Key Deliverables

Website Audit & Mockup

I conducted a comprehensive first-time user analysis to evaluate design, functionality, and user flow. Based on these findings, I developed a strategic website mockup that preserved the brand’s aesthetic while introducing structural and visual enhancements.
This included:

Improved navigation and content hierarchy
Refined messaging for clarity and accessibility
A collaborative color palette aligned with brand identity

Website Mockup

Audience Personas & Content Strategy

I created detailed customer personas to better understand behavioral patterns, motivations, and content preferences. These insights directly informed messaging strategy and platform optimization, ensuring content resonated with clearly defined audience segments.

EBLA Target Audience